Studies show that new products have a lower success rate than existing products after a marketing campaign. Only one in five products survive more than a year and are more expensive to market compared to existing launches. The cost of launching a new product and the reduced rate of success compel marketers to develop incredibly […]
Marketing channels provide ways in which goods and services can reach the consumer from the producer. In today’s digital world, there are various marketing channels that a business owner can use. Some of these cost the owner money while others are free. Business owners have to carry out proper research and identify the most suitable […]
Welcome to BT Click, the ultimate business, and marketing solution. BT Click offers excellent insights on how to go about business and marketing related topics and issues. The site presents informative and easy to navigate information that is helpful in starting and running a business. Starting a business can be a tedious and draining task […]