The importance of having an excellent website these days cannot be overstated. If your potential customer or client does not like browsing through your site, or cannot get the information that they require immediately, then they will click away to your competitor’s site and you may never get them back. Make it Attractive! Ugly sites […]
After the production stage, the next challenge comes in when you have to market it well to your target audience, so they can accept it and make a choice to buy it. You need to engage your audience at all times to ensure that they do not forget your product. Advertise on several platforms, create […]
Online marketing has opened a lot of opportunities to market to different audiences. Niche markets are some of the areas where businesses can easily reach by using the internet. However, you have to know how to capitalise on the different platforms to create the necessary impact. A niche market is small, so you have to […]
Affiliate marketing allows you to gain exposure for the products and services you offer. As a successful business person, you need to use all the marketing strategies to ensure that you reach your target consumer. Affiliate sites showcase the products and services and open you up to new marketplaces and demographics. 1. Make Affiliate Partners […]
The incredibly strong online presence compels companies to do away with traditional marketing methods. Online marketing media like Facebook, Twitter, Instagram and email have become the most effective ways of reaching target markets. However, the introduction of a myriad of online marketing tools makes it difficult to choose the best channel. Experts cite that it […]
Studies show that new products have a lower success rate than existing products after a marketing campaign. Only one in five products survive more than a year and are more expensive to market compared to existing launches. The cost of launching a new product and the reduced rate of success compel marketers to develop incredibly […]
Marketing channels provide ways in which goods and services can reach the consumer from the producer. In today’s digital world, there are various marketing channels that a business owner can use. Some of these cost the owner money while others are free. Business owners have to carry out proper research and identify the most suitable […]